This Insurance Ad Created Twitter Trend #BhonduJustChill

It would just have been another insurance ad that few would have noticed. However the rather catchy hashtag - #BhonduJustChill – ensured that it caught the fancy of the tweeple. Yes, bhondu, as in duffer, or someone who is soft in the head. Check out the ad and the many reactions it prompted:

Ad starring Sanjay Mishra

One of Bollywood’s most interesting character actors stars in this India First Life Insurance ad. He addresses the camera in his trademark style supposedly speaking to someone who is a ‘bhondu’.

Great meme template

Mishra’s look and the hashtag seemed to catch everyone's fancy and soon #BhonduJustChill was trending.

The hashtag really caught on

Seen here is Kohli claiming to be the best captain and being reminded about another GOAT captain.

This other chill guy

Bernie Sanders has been ruling the roost recently --- his memes are everywhere these days

The chill dad

This is when dad is too chill even to interfere with child abuse in the house.

Just chill

Don’t worry, just chill – this is advice that a lot of us could use.

Good advice

Many have offered this gyaan --- and it still is good advice.

Feeling blue

Different ways to chill --- with music for instance.

Exams?

Don’t stress. Have a snack.

Inspiring

Nothing is impossible, keep trying and relax.

In the American context

Trump said this when stepping down as POTUS. Not it I have anything to do with it, Joe Biden, the new POTUS is probably thinking.

The backbencher

And their friends --- other backbenchers.

Also

This is also a good reply to a marriage proposal --- letting him down easy in a sense.

It also applies

…To the superstitious mom.

Bottom line

#BhonduJustChill is a good tagline for an insurance company. Funny, for a product that is otherwise rather staid, and catchy enough for the meme-makers to make it go viral. Smart marketing – thanks to the trending hashtag, many more people now know about this insurance company than before.

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