V G Sidhhartha seemed to have it all – creator of a brand that is a household name, successful businesses, a former CM for a father in law, an estimated personal worth of Rs. 25,000 crores; a seemingly great life. However, on Monday, 29 July 2019, he went missing after addressing a letter to his board of directors and employees about his financial circumstances. Today on 31st July everyone's worst fears have come true – what appears to be the body of the owner of Café Coffee Day was found washed up on the bank of Netravati River.
In his letter to the CCD board of directors and company employees, he claimed to have failed to create profitable business models in spite of having created about 50,000 jobs. He claimed that he couldn’t take the pressure from an equity partner who was forcing him to buy back shares and the harassment that he faced from tax authorities. Predictably, the Café Coffee Day stock plummeted after the news made headlines all over the country.
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