English is not just a language, it is a metaphor for a way of life. It is fast becoming an identity embedded within Dubai's way of life. It stands for a global lifestyle, consumerism, and Western spirit and ethos of existence.
English is fast becoming a means to an end - the end of acquiring a better standard of living. It is a way of saying "I have arrived" and it is a way of linking with the world at Dubai's fingertips. It is all about being in the middle of something which fast-tracks to a better lifestyle, global exposure, lifestyle currency, and material gain.
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