An earlier RTI had revealed that the PM's monthly radio address Mann ki Baat is something that also receives expensive publicity. Till July 2015 Rs 8.5 crores had already been spent by the government on publicising the radio address via newspaper advertisements. What really is the need to tell people in such an expensive a way about what is supposed to be the PM’s casual musing?
The government of Maharashtra, also led by the BJP has appointed over a dozen advertising agencies to do the same: advertise schemes, development initiatives and policies; particularly on social media says another report. Social media is important; the ad firms have to counter criticism and create positive trends and hashtags. Opposition leaders have called this a misuse of public money and a way to reinstate the trust of people and improve the image of the ruling party at the cost of people.
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