The efforts of Social Activist Ramveer Tanwar revealed that the budget for this publicity – digital cinema, community radio ads, Doordarshan spots, internet and SMS campaigns, TV ads, hoardings, posters, calendars, booklets and more – exceeds the budgetary allocation for some key ministries and flagship programs.
After all, this was money spent telling people about government schemes, wasn’t it? The problem is that all the publicity material that is ostensibly meant to inform and educate the people, is paid for by the people. Public funds are used for the publicity of various schemes; all of which just happen to display prominently, the image of BJP leaders; frequently that of the Prime Minister. The publicity material is designed to display the government in a positive light.
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