Twitter commands legions of fans that run into millions around the world. But then, every technology has to counter a set of new-age challenges in the form of enormous financial competition, bludgeoning expectations and what not. After all, technology ought to run ahead of the game in order to succeed expectations. In line with these, Twitter just announced that its shutting down Vine, it's mobile video-sharing app. So what happened?
Recently Twitter CEO Jack Dorsey announced that, "We have a clear plan, and we are making necessary changes to ensure Twitter is positioned for long-term growth". Following this announcement, Twitter announced that it was going to shut down Vine, it's mobile video-sharing app.
Twitter is seemingly unable to find a buyer and is losing money, and has therefore decided to shut down it's popular mobile video-sharing app Vine, as it turns out.
Vine, launched in 2013 was gaining popularity around the world among technology fans, avid tech users and the kinds. It is reported that the mobile video-sharing app didn't exactly pick up among the masses. And had therefore, been losing its luster of late.
Ever the famous tech triumvirate, there was always Twitter in the famous trinity that included Facebook and Instagram. But of late, Twitter has been finding a bit hard to cater to to the alacrity of users who have readily accepted Snapchat ahead of it. This is a blow that the tech giant is finding hard to deal.
Twitter is also cutting down as much as 9 percent of its global workforce. That explains the current woes of the company.
Twitter, albeit its brilliant communication mechanism of saying everything and anything under the sun but within 140 characters was always upbeat about communication conveyed through the essence of minimalistic expression. But even then it faces a harsh reality staring at it: that of stagnant global growth.
In the last attempts to give users already somber by the announcement of Vine's shutting down, Twitter announced on blogging platform Medium that Vine's website will continue to function post the app shutting down.
This is intended at giving users a chance to save their videos and perhaps relish the last remnants of memories. Adieu Vine.
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