Right now you want to buy a new gas stove, but the model you want is not discounted. You may really need orthopedic shoes for your mother, but they are only available on full price. What you actually, really want is usually either out of stock or not on sale!
You probably (grudgingly) buy the full priced items that you need. Along with that, you will likely pick up a host of other stuff that you do not need. You will buy it because it may be useful sometime in the future, because you fell for the novelty value or because it was too good an offer to pass up. Impulse purchases just seem like a good idea at the time.
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