This is one of the ways in which IKEA called attention to its new presence in India: empty IKEA cartons doing the rounds on baggage conveyer belts, innovative publicity spots, autos with IKEA product images and a unique inauguration event at the store.
It looks like IKEA stores around the world. It will also have a food hall with the famed meat balls and items such as biryani.
Do you have something interesting you would like to share? Write to us at [email protected]