In India, the concept of buying ready or ready to assemble furniture is still new. Most people still rely on traditional craftsperson or carpenters to make furniture as per requirements. For this reason, IKEA has employed people who would do the assembly for people making purchases.
One of the huge plus points of the brand for Indian consumers is the affordable price point. Those who have visited the store have commented on the size of the store, the variety of items available as well as the affordable prices of the products.
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