For many centuries now our society has existed and functioned with gender roles clearly defined. Women were supposed to stay home, bring up the kids and manage the home-front in general, while men went out to work hard, make money and provide for their families.
The need for gender balance
When women broke the barriers, the bread earning factor slowly became gender balanced, however the home-making gender balance remained skewed towards women. So effectively all women now had double the work.
What is she making for dinner tonight?
When Ariel came up with the #ShareTheLoad campaign in which a father apologises to his grown up and married daughter, for having perpetuated the gender inequality, it was a revolutionary way of bringing out the gender imbalance in our society.
https://www.youtube.com/watch?v=wJukf4ifuKs
Akshara Centre is a not-for-profit women’s organisation that has been working towards gender balance in India. The #ShareTheLoad campaign made it clear that they should partner with Ariel, to launch a course called #ShareTheLoad – Be The Change.
The Partnership To Bring Social Change
With Randeep Hooda of Sarabjit fame and Mary Kom of International Boxing fame as ambassadors, this three hour course will be taught in universities and colleges across India, so that the future generations, male and female, consider their households as much their responsibility as their professional careers.
#ShareTheLoad – Be The Change
Akshara and Ariel both believe that the future of peace in society, family well-being, and the future of law & order depends on gender balance in our societies.
Change begins from within
We agree wholeheartedly and we wish both Akshara and #ShareTheLoad – Be The Change the very best!
Author: Tora Sen
