The #DontLetHerGo campaign. In an appeal to maintain cleanliness, a recent video on #SwachhBharat by Kangana Ranaut is going completely viral from the last two days. The video is a hilarious take on our double standards of cleanliness. Simply put, we clean our homes and dump everything outside our doors. So, for Indians Swachh Bharat means Swachh homes and nothing beyond that matter.
The video highlights the worshipping of Goddess Laxmi and the concept that Laxmiji only stays in cleanliness. So, whenever a person litters, Laxmiji rides away on a cool bike. The video is a must watch not just for its message but also the fun way it has been depicted.
The only question that remains is, will this festive season see any change in the mentality of the people as all get ready to bring home, Laxmi and Ganesh once more? Can Laxmiji make India litter free?
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