Nithin Kamath is one of the success stories of the Indian business world. The CEO and founder of Zerodha, he has made headlines for this successful business venture which is a zero discount stockbroking firm that saw massive growth during the lockdown. He has also captured the imagination for his ethical and progressive business practices. And now Nithin Kamath has announced employee incentives for improving their own health.
Nithin Kamath tweeted to say that the lockdown has had a terrible impact on the health of people because of a lack of exercise, poor food choices and so on.
The company also put its money where its mouth is – those who reached their health goals would receive a month's salary as a bonus and one lucky person out of those would receive Rs. 10 lakhs.
The ‘transformation stories’ have been inspiring for others and is also good for company productivity said the CEO. This program will run permanently, he tweeted.
Clearly the Zerodha CEO is something of a fitness enthusiast himself.
The move has received kudos from other businesspersons, professionals and influencers on social media
Few entrepreneurs in India think along these lines – that a healthier and happier workforce is a more productive workforce.
It makes sense for an employer to invest in employee health and fitness; however many employers lack this foresight.
Zerodha is one of the coveted companies to work for in India. Now more people want to work here.
For nonemployees, this program makes little difference.
Sure this is great PR, but if employees benefit and so does the company, this is a win-win!
It doesn’t matter if this initiative created headlines and came across as good PR or as something that helps burnish the image of the company. The fact is that employees are an organisation's most valuable asset; something that companies should value and look after. With this initiative, Zerodha and Nithin Kamath have sent out a positive message and this program helps reinforce healthy behaviours among employees. This is one ‘investment’ made by the company, which will pay for itself right now and in the long term.
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