Why Did Netflix Streamfest Get People So Excited?

There is a flood of content to watch on various OTT (over-the-top) streaming platforms these days, with Netflix being the leader of the pack in terms of content quantity and quality. When Netflix announced two days of free access for everyone, nonsubscribers were predictably delighted. The tweeple may or may not have been busy watching shows, but they were certainly busy creating and sharing memes.

#NetflixStreamFest

Really?

Some thought it sounded too good to be true.

Others were making lists

What to watch?

And what to leave out?

There were weighty decisions to make; calculations to do.

Waiting

We all love freebies, don’t we.

#NetflixStreamFest

Everyone was lining up for #NetflixFree

Did not work for some

Netflix said that they “we may limit the number of StreamFest viewers” so that everyone had the best viewing experience.

Maybe later

If someone couldn’t access the stream fest because Netflix was at capacity, they could access their two days at a later date.

Some issues

There were those who were not able to access the free service for other reasons.

So much content….

…So little time data.

Some didn’t care

There are many who rely only on pirated content and have nothing to do with paid subscriptions such as Netflix.

Many were intrigued

Even those who usually watched only pirated content.

Delighted

There were many who loved the idea of #FreeNetflix for two days.

This?

Those who made full use of their two free days may have ended up looking like this.

Busy!

It was a busy couple of days.

Off social media?

There were many who were too busy with Netflix to be on social media.

In a nutshell

Obviously, this is a marketing gambit whereby Netflix hopes that that having people experience the wonders that lie in wait will convert them into paid susbscribers.

The hope

Netflix hopes that this will make people more willing to pay for content.

At the end of two days

After two days of Netflix Streamfest, Netflix was back to paid content.

Meanwhile nonsubscribers

After #FreeNetflix for two days many users were back to whichever pirated content source they usually used.

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