What she probably means is that she didn’t get the number of cards/flowers/hearts/gifts/ask-outs she had hoped for; what he probably means is that he doesn’t want to waste a bunch of money on all that ‘meaningless’ (translation ‘that-costs-a-lot-of-money’) stuff.
If he or she said this, they probably meant that (absolutely) no one loves them or if someone loves them, they are so objectionable and undesirable that he or she would die rather than admit to being the object of affection for someone so objectionable/undesirable.
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