Appearance is everything and especially when the advertisements make it so hard to ignore, resist or switch to another channel. Right from your favourite shampoo promising silky smooth hair to the melt in the mouth burgers, you just have to try it once…right? Wait one moment!

Almost all your favourite ads are tricks to fool you and me in reaching out and putting that product in our shopping basket. Here’s the wakeup call you need.

The lush red strawberries that make you crave the tart taste

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Those strawberries that look so tempting on magazines and ads are all because of lipstick. Yep! Red lipstick is often used to colour such fruits to make them look more delicious and attractive

 

2. The fresh glass of milk

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The fresh and yummy glass of milk that inspires you to actually drink up a glass that your mom so insists on, is actually a mix of soap water and milk. So, don’t stare at your milk hard when it looks a bit sad.

 

3. Why their icecream doesn’t melt

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The ice-cream seen in those tempting advertisements is actually mashed potatoes and the milk is usually white glue.

 

4. You’ll never droll over Tandoori Chicken again

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How many times you have actually picked up your phone when you saw the juicy tandoori chicken ads? But the reality is that it’s the shoe polish that is giving the chicken the perfect grilled look.

 

5. The perfect slice of cake with icing

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The perfect looking pastries with set icing is actually cardboard and sponge along with some colour and so no drips and slips. Always perfect.

 

6. The delicious pancake breakfast

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You can spend an entire Sunday morning trying to get pancakes to look like this, but you will never succeed because you wouldn’t ever pour motor oil on it.

 

7. Silky smooth hair

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We always suspected this one. it’s not hair, but hair extensions, hair dryers and post production editing.

So, don’t just base your buying decision on what you see somewhere. Always try, test and figure out what suits you best.

 

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Author: Susmita Roy