Shah Rukh Khan was always the romantic hero; occasionally the psychotic antihero. But for Om Shanti Om, he decided to create that the ripped, muscled look. Later he once again transformed himself into his role in Happy New Year.
In his first big hit, Maine Pyar Kiya, Salman Khan was positively scrawny and the high-waisted pants of the time did not help! But soon he created a brawny, muscular look for himself that became his trademark, more or less.
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