The Spotify logo is a fairly distinctive and easily recognisable one: three curved lines of increasing sizes within a green circle. But there was someone show saw a biscuit in that logo – and then suddenly everyone saw a biscuit there! And there is a sound psychological reason for this too.
People love Spotify. They also love Britannia Good Day biscuits, those crisp, butter, nutty, golden brown snacks have given countless people joy.
People totally saw it and of course everyone had a Twitter chat about it.
Some said this.
Someone promptly created a few logo for Spotify using the biscuit. Did not seem out of place!
Apparently those biscuits really hit the ‘spot’… true, they have hit the spot when one is feeling hungry or just a little peckish; longing for something sweet.
Britannia said thanks for sharing the ‘spot’ light.
It isn't clear whether Spotify did it to themselves or whether someone else did it to their Twitter page.
Some were deeply unhappy about it all.
Don’t do this to us!
Wi-Fi is a lie, says this tweet. Actually it’s a biscuit!
Hide & Seek is another biscuit with its own fan following.
They dipped the sweet biscuit into what appears to be coconut chutney and promptly earned themselves the well-deserved opprobrium of the food police.
A frown is an upside down smile after all!
We humans are programmed to see patters and structure; seek familiarity even where there isn't any. You know how we see shapes in clouds, human faces in abstract objects, etc? It is something known as Pareidolia; seeing a smile or a logo of something else in a biscuit owes itself to this phenomenon. So, seeing the Spotify logo in a Britannia Good Day biscuit is quite understandable. In fact the first ever emoji – the smiley face also owes itself to this. How else would the world perceive two dots and a curved line as a smiling face!
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