You cannot watch TV these days without viewing the Flipkart ad about YUnicorn, the flagship device from YU Televentures. The device is based on the Android platform and is priced at the enticing amount of just ₹12,999 Launched yesterday, the actual MRP is ₹14,999. So should you buy the YUnicorn? Why or why not?
YUreka, YUphoria, YUtopia and now YUnicorn
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YUreka and YUphoria were previous launches that were quite well received by the public. YUtopia, launched in December last year became very popular. The platform also offers other products such as YUFit, the fitness tracking band, YUPix a portable mobile printer with a cartridge unit and jYUice a power bank.
YUnicorn device specs
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The YUnicorn is a 32 GB device that comes with the MediaTek Helio P10 and a 5.5 inch screen(FHD). The phone has a 4 GB RAM and 32GB ROM. There is a fingerprint sensor feature and the device as a 4,000 mAh battery.
Camera, OS and body
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The phone has a 13 MP rear camera and a 5 MP front camera. The phone features an attractive metal unibody. The phone runs on Android v5.1.1 (Lollipop) and something dramatically entitled “Android on Steroids OS”.
Currently available only on Flipkart
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For the month of June 2016, the phone is available only on Flipkart, India’s largest online retailer via a flash sale that starts on 7th June. Offline retail will start in July.
The AroundYu feature
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Similar to HTC’s BlinkFeed feature, this is an on screen feature that can be swiped from the home screen and features utilities and tools such as food, flight, cab ordering and so on.
About YU Televentures
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Owned by Micromax co founder Rahul Sharma, YU Televentures is subsidiary of Micromax. It is an Indian consumer electronics brand founded in December 2014 is a a joint venture of Cyanogen Inc and Micromax Informatics Limited.
What about the after sales service?
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The marketing is glitzy and they promise you the world before the sale, but we all want to know what happens if something goes wrong with the phone. While many users have reported slow to very poor after sales service from YU, a few said that they were satisfied.
Should you buy the YUnicorn?
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The price point is certainly one of the USPs of the phone, but first look reviews suggest that this is a phone like any other. Here’s something to help you decide:
https://www.youtube.com/watch?v=6Xbq-rJSwYo
Author – Reena Daruwalla
