With this new feature, you'll now get a messenger URL that you can share with people, rather than they looking for your profile name. It gives a more organized way of handling the modern conversations. Also, people who are not your best friends, can also find your account easily now. Great feature for business and corporate people.
As the name suggests, everything remains a secret with this feature. So, right from the messages, photos and videos, shared between any two people remain between them. Simply put, this feature provides end-to-end encryption. So, even if the phone is hacked, no one will have access to the messages.
Yes, this feature is also similar to Snapchat with encryption as a feature being borrowed by Facebook from Snapchat.
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