During the days when Shri Narendra Modi was the Chief Minister of Gujarat, if one visited the state, one would be forgiven for imagining that there was only one political leader in the state; the CM. One would see only one visage beaming out of the hoardings, in publicity materials and print media: now looking thoughtful in carefully casual homespun, now looking like the quintessential NRI in a suit, now with some ornate traditional headgear; the facial lines composed along carefree smiles. The same is now true in the national capital region. Narendra Modi is literally everywhere; we now know why and how.
An application under the RTI (Right to Information Act) revealed that the Modi government had spent Rs three thousand, seven hundred fifty five crores on publicity from April 2014 to October 2017; on print and electronic media and outdoor publicity. These figures were divulged by the Information and Broadcasting Ministry.
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