Stories are everywhere around us, it is just that we ignore them very often in our day to day lives. Lisa Heydlauff did not. In fact, she chose stories as the powerful medium to transform the lives of children in India through her initiative Going To School
Entrepreneurship through stories
What is Going To School?
Going to school is the NGO that produces content for poor Indian children in the form movies, books and multimedia projects in order to enkindle them with the idea of living a better and responsible life.
Be! An Entrepreneur
How Going To School works?
Going To School believes in the notion that stories have a powerful impact on the young minds. It is teaching entrepreneurial skills to the more than 2 lakh children through entertaining yet powerful and design oriented stories in the local languages. These stories talk about how the protagonist tackles a common problem and emerges out as an entrepreneur. The classroom teachings are followed by practical social projects where all the learnings are made to use. Through its innovative pedagogy, Lisa’s Going To School is creating an entirely new generation of social entrepreneurs.
Lisa Heydlauff- Choosing to make a difference
What’s more?
Lisa has also established Be! Funds to fund the poor young social entrepreneurs belonging to the age bracket of 18 to 29 years. Be! Funds reaches out to youngsters via its own radio channel and movies and if they have a business idea, they get in touch with the people at Be! Funds These economically poor youngsters face lots of challenges in obtaining credits from banks and non banking financial institutions. Be! Funds bridges this gap by providing the necessary skill support to the young entrepreneurs and funding their businesses with capital ranging from Rs 1 lakh to 5 lakh provided the business idea is sustainable and is supposed to solve a local problem. These youngsters return the capital once they make a profit.
Entrepreneurial lessons through fun activities
More power to you Lisa!
Author- Anusheel
