Clothing, accessories, perfumes, fitness programs associated with celebrity fashion labels catch the eye simply because of the name they bear! While it is a great way to be connected with one's fans, experts also view it as a smart move. Just like the perfect Plan-B in disguise, in case their main professions fail them. Here are some examples.
HRX is a celebrity fashion label by Hrithik Roshan sold via myntra.com and includes a clothing and accessories line. You can buy men's sneakers and running shoes, jeans, jackets, sweatshirts, track pants and casuals under the HRX brand. Currently, there are very few items available for women; the HRX website promises more soon.
Rheson from Sonam Kapoor and sister Rhea Kapoor is a line of fashionable clothing, bags and wearable styles. Sold via shopperstop.com and described as a ‘chic and preppy collection’ with ‘modern silhouettes’, the label includes lines such as the Mithai Collection, the FallingMogra collection, the Relaxistan collection of evening wear and the NoRhesonICan’t slogan t-shirt collection. Funky stuff such as hoodie dresses, capes, kimonos and cowl pants are available. Bang on for a star who is admired as a fashion icon.
Anushka Sharma’s NUSH line of clothing was meant to fill the gap that the star found in the market; of being unable to find clothes that suited her sense of fashion. The Autumn-Winter collection from this celebrity fashion label is available from shopperstop.com and features dresses, separates, sweatshirts, jackets and denims. There is some news about plagiarism connected to the brand, however; so all may not be hunky dory for this celebrity label, say reports.
MS Dhoni’s Seven is a line of clothing such as shorts, tracksuits, pants, jackets, sweatshirts, tights and sports shoes available via myntra.com as well as via the 7.life store. The line includes shoes for men and women: engineered for sports; light but durable along with a range of socks.
Shilpa Shetty and her celebrity fashion label; she may have stopped doing films, but she is seen judging TV shows, at IPL matches and endorsing various products. She has made the most of her superstardom by coming out with yoga fitness CDs and venturing into various other businesses. Shilpa Shetty Kundra or SSK sarees is another of her ventures – available via mirraw.com and homestop18.com. Plus, she has a fragrance named after her – S2 for women. Here, clearly is a savvy celebrity with a very sound business sense and the knack of staying current!
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