Ads are supposed to tell us why to buy a product by advertising its (supposedly superior) features, attractive price point and perhaps the fact that a celebrity is endorsing it. Sometimes ads merely create controversy. We have seen plenty of sexist and regressive ads over the years. Should that matter? After all any publicity is good publicity isn't it? Well, watch some of these ads, including this most controversial Audi ad, which has since been pulled; and make up your own mind:
It is pretty obvious why this one drew the ire of viewers. A woman at the marriage altar is subjected to a number of highly insulting physical ‘checks’ by her would be mother in law, pronounced OK and then not… rather like one would check and choose a used car, implies the ad. Social media erupted; calling the ad sexist, outrageous and extremely demeaning to women. The ad has since been pulled by Audi.
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