New Video From Reebok and Kangana Turns The #GirlsD̶o̶n̶'̶t̶Fight Cliché On Its Head

A young girl, freshly into her teens was watching TV. A home loan advert came on and that young girl had some observations: “Why are the two men sitting while the women stand and watch? Why are the two men signing all the papers and not the women? Why are the men dressed in shirts and trousers (western or modern wear) while the women are in saris (Indian/traditional wear)?”

Valid questions all. We and our impressionable kids watch these TV ads everyday without giving a thought to how they send out subliminal messages and cement pernicious gender stereotypes; shackling new generations into old and obsolete thought processes.

Gender Stereotypes Are Everywhere and They Are Harmful

It's 2017, and our ads still have women washing the clothes and men who beat up the baddies while the women wait, wilting, to be rescued. Girls play with dolls; boys tinker with cars. Boys are strong, girls are gentle. While these are not all negative stereotypes; they do promote prejudice and regressive thinking.

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